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A Letter from the Founder
Hi, I’m Neha and I started NOVA because I was tired of marketing that felt hollow.
In a world obsessed with algorithms, noise, and overnight growth, I wanted to build something slower, softer, and more real. Something rooted in people, not just posts. Something that helped brands not just show up but mean something when they did.
For years, I worked with all kinds of brands. But over time, I felt a quiet pull toward something more aligned. After becoming an NLP practitioner and walking my own path through healing and growth, I realized that mental health and wellness isn’t just a niche I serve it’s a space I understand. It’s where my purpose meets my skills.
That journey led me here - to NOVA.
A space where creativity meets care. Where we listen first, build with intention, and honor the humans behind the brand.
If you're building something that matters, I’d love to walk alongside you.
Not just to grow your presence but to help you share something real.
Thanks for being here. I hope what we create together makes people feel something.
Because that’s what lasts.
Warmly,
Neha Aswani
Founder, NOVA
NOVA was born in Boston but its roots run deeper
Before this became a studio, it was just a few of us freelancers, creators, storytellers working independently, helping brands grow online with care.
Over time, we kept gravitating toward one kind of founder: those building in mental health and wellness.
People doing meaningful, healing work but often struggling to translate that into an online presence that felt just as thoughtful.
We saw an opportunity. Not just in the market - but in the mission.
Today, NOVA exists to support purpose-led brands that are helping people feel more connected, more seen, and more whole.
We believe branding, when done right, is a form of care. And community is the most human kind of growth.
Because when people feel something, they stay. And the right ones, they grow with you.
OUR CREATIVE TEAM
Neha Aswani
Founder
Neha is a brand strategist and NLP practitioner who started NOVA to create marketing that feels real, human, and purposeful.
She combines deep experience in storytelling with a passion for mental health and wellness, helping brands share their truth with care and intention.
Deb Thompson
Advisors
Deb is a leadership coach who brings decades of experience in guiding purpose-led founders. Her mentorship has helped NOVA stay grounded, intentional, and clear in its mission.
Cindy Marmer
Advisors
The Blank Center team at Babson College has been instrumental in supporting NOVA’s growth - providing mentorship, strategic insights, and a vibrant founder community.
Bill Pacheco
Advisors
Bill is a professor of Design Thinking and Strategy at Babson College. His guidance has helped shape NOVA’s approach to purposeful, human-centered branding.